About us
As its primary business interest since incorporation in 1991, Customer Development Corporation (Pty) Ltd has been focussed on working with its clients to build more valued relationships with their customers.
Our specific motivation, whilst clearly understanding the commercial intent and business requirements vital to our client's interaction with their customers, has been on helping our clients to build better one-to-one relationships with those customers.
We realise too that a key factor in the success of our approach is to provide both the communications and empowerment tools that encourage all who interface with the customers, to understand and know the long-term value of the individual customer with whom they become interactively engaged.
They need to be able to use this information to recognise the individual customer, and thereby acknowledge and/or reward the customer with such one-to-one recognition.
We consider this a largely ignored, yet essential part of adding value to the customer's experience, that has become a necessary part of building relationships today.
People tend to pay lip-service to 'customer care' but in reality do very little to deliver it - because it does not reflect the self-interest so prevalent in business today.
"In twenty years, computer scientists have gone from speaking in terms of milliseconds (thousands of a second) to nanoseconds (billions of a second) - a compression of time almost beyond our powers to imagine. It's as though a person's entire working life of say 80,000 paid hours - 2000 paid hours a year for forty years - could be crunched into a mere 4.8 minutes" (Regis McKenna - Real Time)
One of the key issues which we have to take into account in how we understand and therefore deliver business models - into the future, is the impact of technology on business processes.
At CDC we do not believe that the issue will be resolved by looking for answers within the technology itself, but rather on using such technology to execute improved communication interactivity between the participants of a commercial undertaking.
"The notion of eliminating hierarchy and long-term planning and creating real-time management that focuses on delivery, results and customer needs - is a key revelation for companies large and small. The use of networked technologies to enable the creation of distributed, connected organisations - has tremendous implications for the next generation of competitiveness for industries of all types." (Jerry Yang - Real Time)